BetterLinks – Shorten, Track and Manage any URL


Want to make your brand standout? BetterLinks brings you the chance to easily create, shorten and manage any URL to help you cross-promote your brands & products. With its aesthetic User Interface, you can shorten anything without breaking any sweat and track analytics to measure successful campaigns easily.


  • Easy-to-use WordPress link shortener
  • Create attractive looking links instantly
  • Add multiple link redirect types (301, 302, 307)
  • Analyze & track your marketing campaigns
  • Enhance your affiliate marketing strategies
  • Manage your links directly in Gutenberg Editor
  • Reduce link load time with optimized queries
  • Monitor marketing campaigns with UTM Builder
  • Prevent bot traffic and clicks with Bot Blocker


✨ Aesthetic Drag & Drop UI: Create & manage any links with just a couple of clicks. Manage everything from creating, editing, configurations & all from just one place

🧲 Quick Link Shortening: Make your long URL links into short ones and create pretty links within minutes

💫 One-Click Share: Copy your shortened URL right from the dashboard and share it instantly

⚙️ Easy Configuration: Easily setup your Link Redirects (301, 302 and 307) and all your Link options

💪 Fast Response: Less Database queries resulting in faster response time

🔃 Simple Migration: Migrate from Third-party Plugins such as PrettyLinks with one-click


📈 Real Time Analytics: Generate real-time analytics data and easily evaluate the performance of your cloaked links with just a glance

🔎 Examine Click-Through Rate: Examine the performance of your click-through rates of your shortened URLs right from one place

📊 Generate Reports: Gather analytics reports to evaluate and run successful marketing campaigns

📅 Interactive Calendar to Filter Clicks: Easily filter your cloaked links based on certain dates from the interactive calendar

🔗 UTM Builder to Track Campaigns: Add parameters to URLs to monitor your marketing campaigns

More Advanced Features with BetterLinks PRO:

  • Get better insights with Individual Analytics [PRO]
  • Control and manage user roles & permissions [PRO]
  • Set link scheduler, expiration dates & number of click limits [PRO]
  • Integrate seamlessly with Google Analytics [PRO]
  • Carry out split tests with Dynamic Redirects [PRO]
  • Force enable secure HTTPS Redirection [PRO]
  • Broken Link Checker with Email Notification [PRO]
  • Auto-Link Keywords [PRO]



If you like BetterLinks, then consider checking out our other WordPress Plugins for FREE:

🔝 Essential Addons For Elementor – Most popular Elementor extensions with 1 million active users in the WordPress repository.

🔔 NotificationX – Best Social Proof & FOMO Marketing Solution to increase conversion rates.

📄 EmbedPress: Easiest WordPress embedding plugin to add content from 100+ sources with one-click. Works in Gutenberg, Elementor, and more.

SchedulePress – Complete solution for scheduling WordPress posts through an editorial calendar & social share.

Visit WPDeveloper to learn more about how to do better in WordPress with Help Tutorial, Tips & Tricks.


💙 Loved BetterLinks?

Snimke zaslona


Modern Way:

  1. Go to the WordPress Dashboard “Add New Plugin” section.
  2. Search For “BetterLinks”.
  3. Install, then Activate it.
  4. Follow the Documentation

Old Way:

  1. Upload betterlinks to the /wp-content/plugins/ directory
  2. Activate the plugin through the ‘Plugins’ menu in WordPress
  3. Follow the Documentation


Does it work with any WordPress theme?

Yes, it will work with any standard WordPress theme.

Can I migrate to BetterLinks from any plugin?

If you were previously using any link shortener and redirection plugin, you can migrate to BetterLinks instantly.

Who can benefit more from BetterLinks?

BetterLinks is very useful for website owners, affiliate marketers, SEO experts or anyone who requires link shortening, redirection, tracking or overall link management on WordPress.


10. svibnja 2022.
I use Pro version, like the ease of use and the design of the tool. When I needed help the support team helped me very friendly!
19. prosinca 2021.
If there were zero stars I would give this plugin zero. I own the expensive Pro version and it is a long way off its rivals at thirsty affiliates and pretty links. I have held back with this review for 2 months waiting for auto keywords to appear. When it does, yet again it is a complete shambles and fails to work. Moving files from thirsty affiliates to betterlinks fails to pick up the autolinks and instead creates errors all across your website with html code all over the place. And to make matter worse it fails to click all of the boxes, even when you tick them, leaving the amazon links all open for you to get disqualified for failing to follow terms of agreement. Customer service for the paid version is as slow and as poor as it gets. I have not had a slower customer service with any other paid software. Plus they close almost all of the tickets after sending you a reply, normally that fails to address the issue. I even gave them access to one of my websites and they could still not repair the issue. I do not think they even looked, to be honest. Really poor results so far and reverted back to THIRSTY AFFILIATES until they get this plugin fixed. Just the dashboard alone is pretty useless, putting links into categories that make no sense at all. The auto keywords sector, which is very important as those keywords connect to links on any of your posts needs to be spot on. The software brought all of the auto links across and gave each one a 404 page. Absolute junk at the moment. It also failed to tick the no-follow box for all of the Amazon links. This makes your website open to closure from Amazon should they check it until you have managed to tick all of the boxes in your links. At the moment I would say 12 months behind as the tool cannot get near its rivals at Thirsty affiliates or pretty links for reliabilty and useability.
17. prosinca 2021.
I use the Pro version and am very impressed with this plugin. It's extremely easy to use, the Category organization feature is great, and the ability to drag and drop individual links to keep your links organized is absolutely fantastic. I never used the lite version prior to getting Pro, but I'm very happy with this plugin.
05. prosinca 2021.
So there's 2 big name affiliate cloakers currently in the marketplace and I think I found this on accident through their site and decided to give it a try because I really liked the presentation (modern, clean, and simple) as well as the features for the free version. I have to say, it is an excellent alternative to Pretty Links and Thirsty Affiliates. Functions as expected and I haven't had any issues with it as of yet. There's a dark and light option too! Amazing! Excellent developers!
Pročitajte svih 15 recenzija

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Dnevnik promjena

1.3.1 – 19/04/2022

  • Improved: Query optimization for better performance
  • Few minor bug fixes & improvements

1.3.0 – 19/01/2022

  • Added: Instant Link Redirect option inside Elementor Page Builder
  • Few minor bug fixes & improvements

1.2.9 – 11/01/2022

  • Few minor bug fix & improvements

1.2.8 – 30/11/2021

  • Few minor bug fix & improvements

1.2.7 – 28/10/2021

  • Added: Option to generate random strings for shortened links
  • Added: Translations for missing strings
  • Improved: Import functionality to overwrite existing links
  • Few minor bug fix & improvements

1.2.6 – 19/10/2021

  • Added: QR Code Generator for shortened links
  • Added: Sample CSV export option
  • Improved: Security enhancement for CSV
  • Few minor bug fix & improvements

1.2.5 – 07/10/2021

  • Added: ThirstyAffiliates Migration
  • Added: Translations compatibility
  • Few minor bug fix & improvements

1.2.4 – 29/09/2021

  • Improved: Query optimization for better performance & security enhancement
  • Added: Default Link Prefix option
  • Few minor bug fix & improvements

1.2.3 – 21/09/2021

  • Added: CSV Import/Export option
  • Fixed: CSS conflict with Yoast SEO
  • Fixed: Import/Export Category relation issue
  • Few minor bug fix & improvements

1.2.2 – 31/08/2021

  • Few minor bug fix & improvements

1.2.1 – 24/08/2021

  • Few minor bug fix & improvements

1.2.0 – 23/08/2021

  • Fixed: Tags not updating & creating
  • Fixed: Category not updating properly
  • Added: Link title automatically being converted to Shortened URL
  • Few minor bug fix & improvements

1.1.9 – 12/08/2021

  • Added: AJAX Fallback when REST API is disabled
  • Fixed: Sanitized REST API data
  • Few minor bug fix & improvements

1.1.8 – 28/07/2021

  • Improved: Coding structure to enhance security
  • Few minor bug fix & improvements

1.1.7 – 08/07/2021

  • Few minor bug fix & improvements

1.1.6 – 06/07/2021

  • Improved: Updated User Interface
  • Few minor bug fix & improvements

1.1.5 – 23/06/2021

  • Removed: PHP session

1.1.4 – 20/06/2021

  • Fixed: Conflict with Gutenberg Editor
  • Few minor bug fix and improvements

1.1.3 – 15/06/2021

  • Added: Instant Gutenberg Redirect option
  • Added: Bot Blocker option
  • Few minor bug fix and improvements

1.1.2 – 07/06/2021

  • Improved: Optimized background process for better performance
  • Few minor bug fix and improvements

1.1.1 – 24/05/2021

  • Fixed: Database migration issue with version update
  • Fixed: BetterLinks Import/Export feature not working properly
  • Few minor bug fix and improvements

1.1.0 – 20/05/2021

  • Added: UTM Builder
  • Few minor bug fix and improvements

1.0.5 – 07/04/2021

  • Fixed: Redirection not working if shortened URL ends with a ‘/‘
  • Few minor bug fix and improvements

1.0.4 – 01/04/2021

  • Fixed: Link categories not updating correctly after deletion
  • Fixed: Parameter forwarding not working
  • Fixed: Link order not showing correctly after migrating from Simple 301 Redirects
  • Improved: URL parsing before redirecting
  • Few minor bug fix and improvements

1.0.3 – 25/03/2021

  • Added: Migration for Simple 301 Redirects plugin
  • Tweaked: UI/UX update
  • Added: Wildcard option
  • Removed: Blank link showing in the Grid view
  • Few minor bug fix and improvements

1.0.2 – 24/02/2021

  • Fixed: Analytics not showing instantly after regenerating stats
  • Fixed: Clicks count not working
  • Fixed: Most Recent click data not showing at the top in Analytics
  • Improved: Overall UI/UX
  • Improved: Migration from Pretty Links
  • Few minor bug fix and improvements

1.0.1 – 15/01/2021

  • Fixed: Migration not working
  • Few minor bug fix and improvements

1.0.0 – 11/01/2021

  • Added: ‘List View’ to manage links
  • Added: ‘Analytics’ Feature
  • Added: Migration from PrettyLinks
  • Added: General Settings panel
  • Improved: optimized code for faster response
  • Few minor bug fix and improvements

0.0.1 – 14/01/2021

  • Initial beta release