MWB HubSpot for WooCommerce – CRM, Abandoned Cart, Email Marketing, Marketing Automation & Analytics



The MWB HubSpot WooCommerce Integration plugin is the easiest way to integrate your WooCommerce store with HubSpot. HubSpot enables you to grow your business better by turning visitors into leads, nurturing them into customers, and measuring your business growth.

With the MWB HubSpot for WooCommerce free plugin you can:

  • Sync your WooCommerce store data to HubSpot
  • Manage your customers and their orders in an easy-to-use CRM
  • Track and recover customers’ abandoned carts
  • Map WooCommerce order statuses to HubSpot deal stages in selected pipeline
  • Track sync logs easily to stay updated with every activity of the plugin
  • Create and send beautiful, responsive emails to your leads and customers
  • Build advertising campaigns on Facebook, Instagram, LinkedIn, and Google
  • Create insightful reports on your customers and orders to track the growth of your business


Download Now!!
Visit MWB HubSpot for WooCommerce documentation guide

What’s included in the MWB HubSpot for WooCommerce free WordPress plugin:


Ready, set your HubSpot WooCommerce integration in minutes. Easily sync your historical and new WooCommerce store data with HubSpot to better manage your customers and their orders. Once your WooCommerce data is synced to HubSpot, you can easily track customers in HubSpot’s free CRM, segment contacts based upon their actions, automate marketing follow-ups to drive sales, and measure your store’s growth with advanced business analytics.


Sync all the data from your prospects and customers in WooCommerce to HubSpot CRM. HubSpot’s contact management records show you a tidy timeline of each contact’s activities, orders, and transactional information. You will have instant access to each contact’s abandoned cart details, orders, website activity, email interactions, and more.


Build segmented lists in HubSpot for leads, abandoned carts, customers, and more so you can communicate with each audience differently and effectively. You will be able to market to your customers based on the products they purchased, what they looked at on your website, the value of their orders, and other important data.This HubSpot WooCommerce integration will also get your popular lists & properties created directly in HubSpot.


Drive more sales by pulling a list of contacts who added products to their carts, but did not finish checking out. See which products they abandoned and then send follow-up emails to remind them to check out.


While setting up or after setting up the plugin, you can select any pipeline of your CRM and map your WooCommerce order statuses with the respective deal stages through this integration. This will help you ensure that your orders move to right stage whenever their status changes at your store.


With this HubSpot WooCommerce integration, you get access to build attractive, responsive emails and personalize them based on your customers’ previous WooCommerce purchases with HubSpot’s easy-to-use, drag and drop email builder. Don’t want to have to design emails yourself? HubSpot comes with 20+ pre-designed templates so all you have to do is add your content and press send. All emails are automatically logged in HubSpot CRM and include reporting for opens and clicks so you can measure engagement.


Built-in analytics makes it easy to understand which sales and marketing efforts are most successful and which need improvement. Easily see how your online store is performing so you can optimize your customer experience and drive more sales.


With the sync log section, you can keep tabs on every activity happening with this HubSpot WooCommerce integration. All the API call records are logged in the log section so you can track every activity like a list created, a workflow built, or an error occurred.


Build Facebook, Instagram, LinkedIn, and Google advertising campaigns with precision. Easily track the ROI of each campaign and stop struggling to justify your paid ad spend.


Generate personalized discount coupon codes and deliver it automatically to your customers using HubSpot CRM.Try HubSpot Automated Coupons


Read the MWB HubSpot for WooCommerce documentation guides for easy-to-understand onboarding tips. If you need additional help with your onboarding or a customized implementation, learn about the MakeWebBetter HubSpot Onboarding plans.


Note “Hands-down the BEST support team I’ve ever interacted with. The plugins work great, and if you ever have any issues, the support staff is super responsive and helpful. I’ve recently completed a very complex integration with HubSpot utilizing the plugin… 5 stars and two thumbs up… world-class!” – Joe Peterson

Note “As a HubSpot agency, we’ve set up many eCommerce websites, and even more Inbound marketing campaigns. This plugin helps to bridge the gap between an online shop and the Inbound Methodology. Additionally, the implementation time is reduced by many hours. No question, this is one of the best investments we make for our eCom clients. Lower cost to implement, much faster Return on HubSpot Investment, and quicker time to market. It’s a win, win, win.
– MediaTown

If you don’t find the solution to your problem in our documentation, you can Contact us with your query.

Snimke zaslona

  • Abandoned cart view
  • Ads view
  • Contacts View
  • Dashboard view
  • Email marketing view
  • List View
  • Reporting view


Automatic installation

Automatic installation is the easiest option as WordPress handles the file transfers itself and you don’t need to leave your web browser. To do an automatic install of MWB HubSpot for WooCommerce, log in to your WordPress dashboard, navigate to the Plugins menu and click Add New.

In the search field type “MWB HubSpot for WooCommerce” and click Search Plugins. Once you’ve found our MWB HubSpot for WooCommerce plugin you can view details about it such as the point release, rating and description. Most importantly, of course, you can install it by simply clicking “Install Now”.

Manual installation

The manual installation method involves downloading our MWB HubSpot for WooCommerce and uploading it to your webserver via your favorite FTP application. The WordPress codex contains instructions on how to do this here.


Automatic updates should work like a charm as always though, ensure you backup your site just in case.


What does the plugin do?

The MWB HubSpot for WooCommerce plugin allows you to sync your WooCommerce data with HubSpot, so you can engage your online store’s visitors with targeted email marketing, automation, and ads. With the combined power of WooCommerce and HubSpot, this plugin gives you all the tools you need to grow your WooCommerce online store and delight your contacts and customers.

What is HubSpot?

HubSpot is an all-in-one growth platform that provides free CRM, marketing, sales, and customer service products to help you grow your business. 100,000+ websites in 100+ countries already use HubSpot to grow their businesses.

Who should use the MWB HubSpot for WooCommerce plugin?

This plugin is perfect for WooCommerce store owners who want to use a free CRM to track their leads, customers, and abandoned carts, send marketing emails, and access robust analytics to see how their store is performing.

Are coding skills needed to use the MWB HubSpot for WooCommerce plugin?

Not at all! The MWB HubSpot for WooCommerce plugin is easy to download and starts working seamlessly with your WordPress site right away.

Who is MakeWebBetter?

MakeWebBetter is a premier HubSpot partner, experts in WooCommerce, and creator of this free plugin! They build, maintain, and optimize WooCommerce stores to help businesses grow better. To learn more about MakeWebBetter, visit their website.

Is there any way to make the synchronization faster for those who have 1000+ contacts?

If you have over 1000+ contacts, synchronization may take a while. You can connect with us for faster syncing.

My question is not listed

Please visit the MakeWebBetter knowledge base for more detailed documentation and support.

What product data can I send over HubSpot through this plugin?

If you have the free HubSpot plan, you can sync Product Name, Product Image, Product Price, Product Description. And if you use a Marketing professional or enterprise plan, you can sync all the data included in the free plan along with the Product SKU and Product Image URL.


27. studenoga 2023. 1 odgovor
The support team is amazing - knowledgeable and quick at responding. We're very happy with the plugin and the team behind it!


01. rujna 2023. 1 odgovor
Super happy with this plugin, does everything reliably and as expected. Their support is outstanding and has helped us a lot! Recommend this plugin to anyone using Hubspot!
17. lipnja 2023. 1 odgovor
I recently installed the WooCommerce to HubSpot WordPress plugin from, and I was blown away by the support I received from the team. I had a few questions about how to set up the plugin, and I was able to get in touch with a support representative within minutes. The representative was incredibly helpful and patient, and they answered all of my questions clearly and concisely. I was also impressed with the documentation that provides for the plugin. The documentation is well-written and easy to follow, even for someone who is not familiar with WordPress or HubSpot. Overall, I am very happy with the WooCommerce to HubSpot WordPress plugin from The plugin is easy to use, and the support team is top-notch. I would highly recommend this plugin to anyone who is looking to integrate their WooCommerce store with HubSpot. Here are some specific examples of how the support team helped me: They quickly identified the issue I was having and provided a solution. They were very patient and answered all of my questions in a clear and concise way. They were willing to go the extra mile to help me get the plugin up and running. I would give the support team at 5 stars. They are incredibly helpful and knowledgeable, and they are always willing to go the extra mile to help their customers.
02. lipnja 2023. 1 odgovor
There are, and will always be, problems in this world; but with patience, understanding and communication MakeWebBetter has demonstrated how easily these can be navigated together. While our interactions did start off a bit rocky, primarily because I had just came into a new environment in which it took a bit of challenge to get used to, the MWB team (specifically Nitika and Akansha) provided outstanding support and assistance with the plugin! In spite of not having a contractual obligation towards us, they were more than happy to help us out with various queries and issues (mostly caused from our own errors) - great patience and willingness to help. Furthermore, upon requesting customisations and particularities for our deployment, they promptly came up with solutions and delivered them in a professional manner. Lastly, the plugin itself works wonders for us: we're now leveraging all the relevant information we require from our website in HubSpot. Sales and management are delighted! Hope you keep up the good work, Your email pest, Dragoș
25. svibnja 2023. 1 odgovor
Plugin works well. Needed support twice and their team was excellent.
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Dnevnik promjena

1.5.2 – Released on 12 Jan 2024

  • Fix – Minor Fixes.

1.5.1 – Released on 22 September 2023

  • Fix – Minor Bug Fixes.

1.5.0 – Released on 21 August 2023

  • Added – Refresh Pipeline.

1.4.9 – Released on 01 August 2023

  • Added – Delete Abandoned Data.

1.4.8 – Released on 29 June 2023

  • Fix – Minor Bug Fixes.

1.4.7 – Released on 22 May 2023

  • Fix – Minor Bug Fixes.

1.4.6 – Released on 03 May 2023

  • Add – UTM links.

1.4.5 – Released on 17 March 2023

  • Fix – Minor Bug Fixes.

1.4.4 – Released on 31 Jan 2023

  • Fix – Redirect URI.

1.4.3 – Released on 19 Jan 2023

  • Fix – Update filter.

1.4.2 – Released on 17 Nov 2022

  • Fix – Minor Bug Fixes.

1.4.1 – Released on 10 Nov 2022

  • Fix – Minor Bug Fixes.

1.4.0 – Released on 07 Nov 2022

  • Added – New API endpoints.

1.3.3 – Released on 15 September 2022

  • Added – migration notice & subscribe us form.

1.3.2 – Released on 08 August 2022

  • Added – Update multi currency.

1.3.1 – Released on 02 June 2022

  • Fix – Minor Bug Fixes.

1.3.0 – Released on 14 April 2022

  • Added – Line item filter.

1.2.9 – Released on 17 March 2022

  • Fix – Minor Bug Fixes.

1.2.8 – Released on 31 Jan 2022

  • Added – Update Scopes.

1.2.7 – Released on 13 Jan 2022

  • Added – Deal Company association.

1.2.6 – Released on 06 Dec 2021

  • Fix – Newsletter Subscription Property issue.

1.2.5 – Released on 12 Nov 2021

  • Fix – Sync message issue.

1.2.4 – Released on 20 Oct 2021

  • Fix – Minor Bug Fixes.

1.2.3 – Released on 13 Sep 2021

  • Added – Content Part

1.2.2 – Released on 18 August 2021

  • Added – Fixed deal and contact association issue

1.2.1 – Released on 29 May 2021

  • Added – Bug Fixes.

1.2.0 – Released on 23 April 2021

  • Added – Historical Sync Data.

1.0.8 – Released on 23 April 2021

  • Fix – Creating Groups issue.

1.0.7 – Released on 06 April 2021

  • Fix – Authentication issue

1.0.6 – Released on 18 December 2020

  • Fix – Deal update issue


  • Fix – Bug Fixes.


  • Session issue and minor bugs


  • Shipment tracking and re-sync deals


  • Multi site support


  • Contact sync fixed


  • Initial release