WooCommerce is a flexible, open-source eCommerce solution built on WordPress. Whether you’re launching a business, taking an existing brick and mortar store online, or designing sites for clients you can get started quickly and build exactly the store you want.

Activate the free WooCommerce plugin on a new or existing WordPress site, follow the optional guided tour, and set up a new store in minutes with:

Beyond the basics, WooCommerce is fully customizable and extendable:

  • Biraj dizajn koji je prikladan za vaš brand i industriju.
  • Enhance your store with free and paid extensions: add features and integrate with local and global eCommerce web services.
  • Inspect and modify any aspect of the core plugin code.
  • Leverage hooks and filters to modify functions.
  • Build on top of the REST API and webhooks.

Open-source freedoms mean full ownership of content and data forever – plus the expertise of a friendly global community.

WooCommerce is built to allow store managers to run an eCommerce site themselves, no web developer needed. There is also a free WooCommerce mobile app (Android and iOS) for store management on the go.

WooCommerce is developed and supported by Automattic, the creators of Jetpack and WordPress.com, along with independent contributors. The official extension marketplace is on WooCommerce.com.

From subscriptions to gym classes to luxury cars

S WooCommerce, možete prodavati fizičke i digitalne proizvode svih oblika i veličina, u raznim varijacima, višestrukim konfiguracijama, instant preuzimanja za kupce, čak i prodavati affiliate proizvode iz raznih online trgovina.

And those are just the out-of-the-box options. With paid extensions, you can extend your WooCommerce store to take bookings, offer memberships, set up recurring payments by subscription, create dynamic pricing rules, and much more.

Start a monthly wine subscription box, offer a discount on yoga mats to members who’ve attended 10+ classes, offer configurable hampers or personalized jewelry – it’s all possible with WooCommerce.

Comprehensive payment options

WooCommerce comes bundled with the ability to accept major credit cards, alternative payment methods, BACS (bank transfers), and cash on delivery.

For additional options, WooCommerce also integrates with more than 140 region-specific gateways including popular choices like Stripe, PayPal, Square and Amazon Pay. Apple Pay and Google Pay are also supported.

Search for your payment service provider of choice on the official marketplace.

Ship locally and globally

Shipping with WooCommerce is highly configurable. Adjust the built-in settings to offer free shipping or flat rate shipping, limit your shipments to specific countries by setting up shipping zones, or open your store up to the world.

Official extensions connect you with hundreds of local and international carriers – including Royal Mail, FedEx, and Australia Post – and let you integrate with inventory management and fulfilment providers.

There are also extensions available to add delivery and shipping options and support strategies like buy-one-get-one free, free gifts, and add-ons. WooCommerce Shipping supports real-time calculations and printing labels at home.

Design your store with themes and blocks

WooCommerce store design starts with a theme of your choice. There are hundreds of free and paid themes available, including Storefront by Automattic — it’s free to all stores and you can choose to have it installed for you during the guided setup.

Storefront offers deep WooCommerce integration and prioritizes speed and uptime. You can add your brand and define your style by customizing Storefront yourself or adding one of several industry-themed Storefront child themes.

Personalize your store’s design even more with WooCommerce Blocks (available in WooCommerce 3.6 and above) — use them to add selections of or single products to any page, for a seamless blending of commerce into content.

Customize your store with extensions

Najlakši način za dodati mogućnosti i funkcionalnosti u WooCommerce trgovinu je korištenjem proširenja:

There are hundreds of official extensions reviewed by WooCommerce developers available on the WooCommerce.com marketplace, and many in the WordPress.org repository and on the wider web.

Kontroliraj svoje podatke zauvijek

WooCommerce vam daje kompletnu kontrolu – od poreza, stanja zaliha do korisničkih računa. Kad god poželite možete dodati ili ukloniti proširenja, izmijeniti izgled trgovine, i mijenjati teme ili server ili pružatelje usluga plaćanja.

In a world increasingly aware of the importance of data protection, WooCommerce gives you full ownership over what is tracked and stored. If you opt to share usage data with us, your data is anonymized and kept secure. At any stage, you can opt out of all forms of tracking while still enjoying all of WooCommerce’s capabilities.

With WooCommerce, your data belongs to you. One of the risks of using a hosted eCommerce platform the risk of losing your store if the provider closes. WooCommerce store data is future-proof — you’re are free to export all your content and take your site wherever you choose.

Why developers like WooCommerce

WooCommerce was originally created with developers in mind. Built with a REST API, it integrates with virtually any service. Store data can be accessed anywhere, anytime, 100% securely.

WooCommerce allows developers to easily create, modify, and scale a store that meets client’s specifications, and to make enhancements either with extensions or with customs solution.

Bez obzira na veličinu trgovine koju želite napraviti, WooCommerce ima robusno okruženje koje podržava trgovine od malih do velikih – sa sadržajem i trgovanjem u jednoj, centralnoj lokaciji.

WooCommerce is audited by a dedicated team of developers who work across time zones to identify and patch any and all discovered bugs. There is comprehensive, easily-accessible documentation that is updated with each release. With our docs, you’ll learn how to create the site your client needs.

Pridružite se našoj rastućoj zajednici

WooCommerce is one of the fastest-growing eCommerce communities. We’re proud that the helpfulness of the community and wealth of resources available online are frequently cited as reasons our users love it.

There are 80+ WooCommerce Meetups taking place in cities across the world that you can attend for free and even get involved in running. WooCommerce also has a regular presence at WordCamps across the globe – and we’d love to meet you.

If you’re interested in contributing to WooCommerce we’ve got more than 350 contributors, and there’s always room for more. Head to the WooCommerce GitHub Repository to find out how you can pitch in.

WooCommerce is currently 100% translated into 24 languages, including Danish, Ukrainian, and Persian. If you’re interested in helping to localize WooCommerce by adding your local language, visit translate.wordpress.org.

Contributors & Developers

“WooCommerce” has been translated into 55 locales. Thank you to the translators for their contributions. Translate “WooCommerce” into your language.

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.



This plugin provides 13 blocks.

Newest Products
Best Selling Products
Hand-picked Products
Products by Tag
Products by Category
Product Categories List
Product Search
Featured Product
Reviews by Category
Reviews by Product
All Reviews
Featured Category
On Sale Products


Minimalni zahtjevi

  • PHP 7.2 ili viša verzija je preporučena
  • MySQL 5.6 ili viša verzija je preporučena

Visit the WooCommerce server requirements documentation for a detailed list of server requirements.

Automatska instalacija

Automatska instalacija je najjednostavnija opcija, s obzirom da WordPress odrađuje prijenos datoteka , a vi ne morate napustiti svoj ​​web preglednik. Da bi automatski instalirali WooCommerce , prijavite se u WordPress nadzornu ploču , idite na Izbornik dodataka i kliknite Dodaj novo .

In the search field type “WooCommerce,” then click “Search Plugins.” Once you’ve found us, you can view details about it such as the point release, rating, and description. Most importantly of course, you can install it by! Click “Install Now,” and WordPress will take it from there.

Ručna instalacija

Metoda ručne instalacije uključuje skidanje našeg WooCommerce dodatka i uploadanje na svoj web poslužitelj putem svoje omiljene FTP aplikacije. WordPress codex sadrži uputstva kako to učiniti ovdje.


Automatske nadogradnje bi trebale radit glatko, ali mi i dalje preporučamo da napravite sigurnosnu kopiju (backup).

Ako nekim slučajem nakon nadogradnje imate problema sa stranicama trgovine/kategorija, samo trebate ponovo snimiti Stalne veze proizvoda i to na način da odete na WordPress > Postavke > Stalne veze i kliknete “Spremi”. Nakon toga bi se sve trebalo normalizirati.

Sample data

WooCommerce comes with some sample data you can use to see how products look; import sample_products.xml via the WordPress importer. You can also use the core CSV importer or our CSV Import Suite extension to import sample_products.csv


Gdje mogu pronaći WooCommerce dokumentaciju i korisničke upute?

For help setting up and configuring WooCommerce please refer to our user guide

For extending or theming WooCommerce, see our codex.

Gdje se obratiti za korisničku podršku ili razgovarati s drugim korisnicima?

Ako zapnete, potražite pomoć u WooCommerce Plugin Forumu.

For help with paid extensions from WooCommerce.com, use our helpdesk.

Hoće li WooCommerce raditi s mojom temom?

Da! WooCommerce će raditi sa svakom temom, ali možda bude potrebno malo stiliziranja. Molim pogledajte naš codex za pomoć. Ako tražite temu sa ugrađenom WooCommerce integracijom mi preporučamo Storefront.

Gdje mogu zatražiti nove funkcionalnosti, eCommerce teme i pluginove?

You can vote on and request new features and extensions on our WooIdeas board

Gdje mogu prijaviti bugove ili doprinjeti projektu?

Prijavite greške na WooCommerce GitHub repozitoriju. Isto možete i na našem forumu za podršku.

Gdje mogu pronaći dokumentaciju o REST API-u?

Dokumentaciju za naš REST API možete naći na WooCommerce REST API Docs.

WooCommerce je mrak! Kako mogu doprinijeti?

Da, možeš! Pridruži se na našem GitHub repozitoriju.


05. prosinca 2019.
Excellent plugin for ecommerce and with WooCommerce you can sell anything easily.


05. prosinca 2019.
AMO ESSE PLUGIN. Uso em todos os meus sites, até sites de serviços.
04. prosinca 2019.
WooCommerce is the standard for all WordPress eCommerce plugins. It's an amazing piece of software with a ton of useful extensions. If you plan on selling something online, this is the way to do it!
Pročitajte svih 3.437 recenzija

Suradnici i Programeri

“WooCommerce” is open source software. The following people have contributed to this plugin.


“WooCommerce” has been translated into 60 locales. Thank you to the translators for their contributions.

Prevedite “WooCommerce” na svoj jezik.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.


3.8.1 – 2019-11-27

  • Tweak – Include 5 latest reviews to Product’s schema. – #24278
  • Fix – Improve select2 style and admin screen button alignments in WP 5.3 #25125
  • Fix – Fix order action button centering for WP 5.3. #25119
  • Fix – Improved WooCommerce and Twenty twenty styling. #25085

3.8.0 – 2019-11-05

  • Enhancement – Show error message in “My Account – view order” if order does not exist. #24435
  • Enhancement – Add support to allow connect and install for in-app purchase flow. #24451
  • Enhancement – Declared support to Unicode CLDR. #24564
  • Enhancement – Declared support for PHP 7.4 in CI by removing PHP 7.4 from list of allowed failures. #24668
  • Enhancement – Update the recommended PHP version to 7.0 and the recommended WP version to 5.0. #24730
  • Enhancement – Change On Boarding Wizard to opt out of usage tracking by default. #24680
  • Enhancement – Add Available on backorder message for products available on backorder. #24559
  • Tweak – Hide Vietnam’s state field. #24158
  • Tweak – Better wording when no downloads are available on My Account > Downloads. #24172
  • Tweak – Only consider orders created via checkout to hold stock. #24159
  • Tweak – Stop to load order data twice in “View order” screen on “My Account” page. #24437
  • Tweak – Prevent PHP warnings in tracker if order doesn’t have a created date yet. #24441
  • Tweak – Use wc_get_checkout_url() to get checkout URL. #24544
  • Tweak – Maintain value of select fields in credit card form. #24720
  • Tweak – Prevent filter per category while exporting product variations. #24517
  • Tweak – Better wording for subtotal of items in cart and review order. #24440
  • Tweak – Prevent new lines in product quantity in checkout details. #24311
  • Tweak – Add a tooltip in the “Coupon expity date” field. #24749
  • Tweak – CSS styling changes for WP 5.3. #24832
  • Template – Moved HTML for displaying product price filter widget to a new template product price filter widget. #23384
  • Accessibility – Make $subtext color darker. #24739
  • Dev – Consistent register/login submit button css class names. Preserve old class names as well for backwards compatibility. #23701
  • Dev – Added woocommerce_disable_password_change_notification filter, set to false by default. #24154
  • Dev – Add filter woocommerce_cart_item_removed_message and woocommerce_cart_product_cannot_be_purchased_message to filter notice content when an item is removed from cart, or when a product cannot be purchased. #24176
  • Dev – Prevent fatal error if trying to run wc_load_cart() before before_woocommerce_init. #24198
  • Dev – Add woocommerce_get_zone_criteria filter hook to add custom criteria for matching zone ID. #24199
  • Dev – Fire actions woocommerce_before_delete_product_variation, woocommerce_delete_product_variation and woocommerce_trash_product_variation appropriately when deleting or trashing product variations. #24239
  • Dev – In filter woocommerce_update_product_stock_query use $new_stock instead of $stock_quantity. #24229
  • Dev – Introduced woocommerce_prevent_adjust_line_item_product_stock filter. #24279
  • Dev – Introduced woocommerce_logout_default_redirect_url filter to allow custom default URL. #24282
  • Dev – Added woocommerce_sort_fees_callback filter. #24280
  • Dev – Remove deprecated i18n/states directory. #24364
  • Dev – Add filter woocommerce_shipping_show_shipping_calculator for showing shipping calculator. #24375
  • Dev – Corrected UG states location. #24388
  • Dev – Remove deprecations notices with PHP 7.4 by changing parameter order for implode. #24396
  • Dev – Add “$this` param to email filter for additional_content added in 3.7. #24399
  • Dev – Add woocommerce_product_import_process_item_data filter to allow modifying a row before importing. #24412
  • Dev – Fixed warnings when error_get_last() returns null. #24442
  • Dev – Use brackets instead of braces to avoid deprecation notice in PHP 7.4. #24460
  • Dev – Implement Puppeteer’s architecture for running E2E tests locally. #24479
  • Dev – Remove call to get_magic_quotes_runtime() as it is deprecated as of PHP 7.4. #24485
  • Dev – Return value of $mailer->send() in wc_mail function. #24505
  • Dev – Remove Selenium e2e tests & add Puppeteer new product e2e test. #24513
  • Dev – Add a filter woocommerce_ajax_add_order_item_validation to allow validations in add_order_item function. #24518
  • Dev – Use wc_get_cart_url instead of wc_get_page_permalink( 'cart' ) because former has a filter woocommerce_get_cart_url to allow customization. #24530
  • Dev – New woocommerce_product_after_tabs action hook added. #24694
  • Dev – Enable append hashes on custom events (like ajax requests) #24665
  • Dev – Introduced woocommerce_order_get_formatted_billing_address and woocommerce_order_get_formatted_shipping_address filters. #24677
  • Dev – WC_Abstract_Order::recalculate_coupons() is public now. #24740
  • Dev – Added ‘applied_coupon’ trigger to checkout.js. #24406
  • Dev – Introduced woocommerce_output_cart_shortcode_content filter. #24738
  • Dev – Add WPML compatibility to the geolocation URL. #24722
  • Dev – Validate server requirements in WCCCOM Site Installer endpoints. #24690
  • Dev – Introduced woocommerce_payment_token_class filter. #24542
  • Dev – Add support for post type count to system status report. #24536
  • Dev – Check for max discount to be -ve to prevent overwriting refunded fee amount. #24341
  • Dev: Add filter woocommerce_european_union_countries to the method WC_Countries::get_european_union_countries(). #24741
  • Dev – Allow WC_Product_Query sort products by include order. #24294
  • Dev – Removed duplicated include of WC_Admin_Importers. #24751
  • Dev – Refactor minimum requirement notice to use constant for easier changes in the future. #24830
  • Fix – Clean products transients when term is removed. #23991
  • Fix – Only add the image node to structured data if product has image. #24191
  • Fix – Product attribute terms endpoint in legacy REST API v3 by converting attribute_id to int. #24203
  • Fix – Prevent duplicate processing/stock reduction when IPN or PDT notifications are enabled by checking if order is not already in processing or completed status. #24249
  • Fix – Position of ID section in mobile rows actions when displaying the list of products in the admin. #24277
  • Fix – Endpoints URLs to follow slashes preferences from WordPress permalinks. #24283
  • Fix – Ensure that postcode validation doesn’t return any whitespace on beginning and end of a postcode. #24284
  • Fix – Shipping classes sort under products alphabetically. #24291
  • Fix – Shipping rates layout in admin settings. #24327
  • Fix – Retain the focus on the select box when product variation is changed. #24339
  • Fix – Prevent PHP notice in WC_Order_Item_Data_Store::get_order_item_type() when there is no entry in the database for the order item ID passed. #24353
  • Fix – Add translation in class-wc-shipping.php for matching zone message. #24366
  • Fix – Previewing email template. #24380
  • Fix – Check if order exist before generate hash for downloads. #24384
  • Fix – Ensure WC_Product_Data_Store_CPT::is_existing_sku() return boolean. #24385
  • Fix – function_exists check for wc_hex_is_light(). #24391
  • Fix – Removed Emoji from default additional email content due problem on some database that doesn’t allow Emojis. #24450
  • Fix – Fixed escaping on an attribute in class-wc-admin-menus.php. #24466
  • Fix – Add translation for image alt attribute text in multiple places. #24467, #24468, #24469
  • Fix – Uneven padding in the input field with class “location-input” in on boarding wizard. #24476
  • Fix – Duplicate id in pages settings. #24478
  • Fix – Use esc_attr_e instead of esc_html_e for escaping an attribute in multiple places. #24481, #24520, #24521, #24522, #24523, #24524
  • Fix – Use esc_attr__ instead of esc_html__ in escaping attributes string. #24525, #24529
  • Fix – Typo fix in payment captured error message. #24501
  • Fix – Documentation URL in failed order email content. #24535
  • Fix – “Add to cart” links in feed. #24545
  • Fix – Escaping in Storefront banner. #24546
  • Fix – Use wp_kses_post to allow certain html tags in extensions page. #24589
  • Fix – Escape $prefix in item download links. #24601
  • Fix – Use esc_attr instead of esc_html in multiple places for proper escaping. #24613, #24614
  • Fix – Use esc_html instead of esc_attr in multiple places for proper escaping. #24616
  • Fix – Use esc_html_e instead of _e in multiple places for proper escaping. #24615, #24618, #24630
  • Fix – Use esc_html__ instead of esc_html for proper escaping and some typo fixes. #24639
  • Fix – Add no-store and remove max-age header (no longer needed). #24652
  • Fix – Use correct meta value for downloadable column in product lookup table regenerate function. #24681
  • Fix – Admin sub-menus becoming unaligned when scrolling down in the orders page when there are no orders. #24688
  • Fix – OWB country and sell in person alignment. #24700
  • Fix – Domain replacement script now replaces both double and single quoted woo-gutenberg-products-block with woocommerce in both PHP and JavaScript files. #24696
  • Fix – Convert current_user_id to string in some places to prevent unnecessary session database updates. #24016
  • Fix – Fixed description of failed order emails. #24737
  • Fix – Fixed Photoswipe styles. #24296
  • Fix – Also consider refunded item when updating order and adjusting stocks. #24745
  • Fix – Handle 0 attribute value for variations correctly. #24750
  • Fix – Fixed spaces in form fields of External Products. #24295
  • Fix – Removed links to downloadable products from refund emails. #24952
  • Localization – Add Zambia’s Provinces to the list of states. #24307
  • Localization – Adaptation of the order of last name and first name and addresses in Japan. #24336
  • Localization – Fixed Namibian dollar symbol. #24438
  • Localization – Change localization tag action-scheduler to woocommerce. #24474
  • Localization – Fixed missing US Minor Outlying Islands states. #24826
  • Security – Add an exit after the redirect when checking author archive capabilities for customers.
  • Security – Ensure 404 pages with single product urls cannot be exploited using Open Redirect.

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